The Glass Harmonica Blog

June 16, 2010

Does Google have a “sandbox”?

Filed under: Social networks — richardmilton @ 9:31 pm

Now here’s an interesting phenomenon. As described earlier in this blog, I optimised my website for the keywords

Free book download

Because, of all relevant keywords, they were the most searched on, according to Google’s keyword tool. Sure enough, after only two months, my site at

is at number 4 on Yahoo out of no less than 1,200 million sites (that’s 1.2 Billion sites) on one of the most hotly contested keywords on the t’internet – not a bad achievement.

But where am I on Google? Nowhere! So how can this discrepancy be explained?

Amongst SEO professionals there has been a persistent runmour for some time now that Google is pursuing a policy of putting new websites into some kind of “sandbox” – an Americanism for a kindergarten or playground that is fenced off from the real world – until they have grown up. When does Google decide they have grown up? Search me.

Is this ethical? In my opinion, no it’s not. But then Google is a law unto itself and can do whatever it pleases. Its aim is to make money and that is what it is doing.


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